One of the most potent and powerful online marketing strategies for fitness professionals is the humble email and online newsletter. You’d be hard pressed to find another fitness marketing system more reliable and as budget friendly. In fact, in the internet marketing world email marketing is one of the key business building strategies used, and there’s good reason for it… because in addition to the fast results and low cost, email marketing is the only fitness marketing system that can be fully automated all thanks to technology.

Email and newsletter marketing lets you connect with your prospects and clients in virtual ‘real time’. There’s no wait time like there is in snail mail marketing and the results of your campaigns are instant. You can literally send out your fitness marketing promotion and within hours have people flooding your website or phone. One other big benefit is that with email marketing your prospects are just one click away from your website unlike a print ad or flyer where the person has to read your ad and then go to a computer and to key in your website address.

Email marketing is one of the most accountable of all marketing strategies. Most email marketing software will give you open rate and click through rate stats which help you evaluate the strength of your subject line, message, offer, and call to action. And as with all marketing, you can only improve that which you can track. And that’s what makes email marketing so powerful.

Most other marketing strategies take the shot gun approach, but email marketing is more laser focused because you can strategically attract your targeted prospects into your email marketing funnel and over a relatively short periods of time get them to know, like and trust you. To get the same results from snail mail marketing you’d have to spend thousands of dollars more.

There’s nothing like being recognized as the local fitness expert. And there’s nothing better at positioning you as the local fitness expert than an online newsletter. The real secret to fitness marketing success is to get people to recognize you as the local expert and for them to know, like, and trust you. A content rich, fun and educational email newsletter can easily do that for you. The trick to getting it to work however, is being consistent with your newsletter and email marketing.

Basically, direct response marketing is a method of marketing or advertising that is directed especially at the viewer. Instead of mailing out an advertisement or a newsletter to potential customers the advertiser directly interacts with the viewer and in turn the customer responds directly to the marketer. Direct response marketing is done primarily through television or the radio. Advertisers use these types of media which is broadcasted directly to them in order to get that customer to contact them. Basically the advertiser broadcasts on whatever product or service they are offering to many customers at once, it is then up to the customer to directly respond to the advertiser by contacting them.

Direct response marketing is a type of marketing that is beneficial because it can be tracked and measured in regards to results. It is a form of marketing that gets the customer to take action in order to contact the advertiser. There are different elements involved in direct response marketing in order to be successful. First there has to be an offer of some type presented to the customer. The most successful direct response marketing campaigns involve an offer that is highly compelling.

Next there has to be enough information presented to the customer in order to help them decide if they are going to contact the advertiser or not. If there is not adequate information for the customer to decide, they will invariably pass up the opportunity. The advertiser needs to make the customer feel as if they don’t act on the opportunity now they will miss their chance to take part in whatever product or service that is being sold. This brings a sense of urgency to the customer and often is the deciding factor on whether or not they are going to buy into whatever is being advertised.

The last element that makes a successful direct response marketing campaign is a way for the customer to contact the advertiser. The more options that are offered to the customer such as a telephone number, a website, or even an email address is going to get more responses than only offering one method of contact. Direct response marketing is exhibited every time you turn on your television and see an infomercial. You might even have responded to this type of marketing at one time or another when you saw a product or service that you felt you needed or were going to miss out on the opportunity if you didn’t call right then.